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executive leadership

Denise Godreau

Chief Brand and Innovation Officer

From Florida to Alaska on a motorcycle: Check!

Denise is a member of the executive leadership team, responsible for driving cross-functional collaborative innovation in research, data mining, branding, product design, communications and digital technology to accelerate growth among new consumer segments. Additionally, she serves on the Holiday Inn Club Vacations Diversity Council.

Denise has worked at Fortune 500 and startup companies in both the U.S. and abroad, developing a deep understanding of the global consumer and marketplace. Before joining Holiday Inn Club Vacations, she was the Chief Marketing Officer for SeaWorld® Entertainment, leading its global branding efforts. Her past experience also includes Disney Parks, where she began as the Director of Marketing for Disney Vacation Club®. She progressed to lead all marketing efforts as the Senior Vice President of Marketing for the Walt Disney World® Resort, where she was responsible for strategies that drove record attendance and occupancy for theme parks, hotels and waterparks. During her tenure at Disney Parks, Denise led the company’s global multicultural strategy and served as the executive champion of two diversity resource groups for cast members created to improve engagement and inclusion among Hispanics and individuals with disabilities.

Following this success, Denise joined a startup team to create the new online Brandman University in Southern California and, later, the new mega-resort Baha Mar® in Nassau, The Bahamas. Earlier in her career, she worked for the international divisions of Procter & Gamble, Pizza Hut® and Blockbuster® Entertainment.

Denise has a Master of Business Administration from Harvard Business School and a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania.

She has won several awards throughout her career, most notably The Don Quijote Award from the Orlando Hispanic Chamber of Commerce and the Top 100 Diverse MBA from Diversity MBA magazine. She is an advocate for people with intellectual disabilities, earning awards for her volunteer work. In her spare time, Denise enjoys distance running and has completed six marathons.

A larger, younger generation that prefers experiences over things is changing travel. Timeshare has an extraordinary future for those willing to innovate and redefine the brand experience to appeal to this generation of digital natives.

— Denise Godreau