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ORLANDO, FLA. (March 1, 2024) – Holiday Inn Club Vacations Incorporated, an international vacation ownership company, is proud to share that its INNovation Studios was awarded five Orlando American Advertising (ADDY) Awards, plus a special accolade for Best Use of Humor for the “Orange Lake Resort: INN the Know” video. The award-winning content included:
- “Orange Lake Resort: INN the Know" Video – Best Use of Humor Award
- “Orange Lake Resort: INN the Know" Video – Branded Content, More Than :60 Seconds Award
- Kid Free Weekend at Villages Resort Video – Branded Content, More Than :60 Seconds Award
- Royal Resorts Hype Video – Branded Content, More Than :60 Seconds Award
- Project Reef Campaign – Cross Platform Campaign Award
“Witnessing Dallas Henry, Senior Director of Brand Creative, and the outstanding team at INNovation Studios being honored for their efforts with five Orlando American Advertising Awards, including the esteemed recognition for Best Use of Humor with the ‘Orange Lake Resort: INN the Know’ video, is truly an incredible achievement, said Chantal Stephens, Senior Vice President of Performance Marketing and Revenue Enhancement. “Their creativity, ingenuity, and commitment to excellence shine through in this remarkable accomplishment. We take great pride in having such a talented and innovative group represent the HICV brand, and we eagerly anticipate their continued production of award-winning content.”
INNovation Studios is the internal creative team for Holiday Inn Club Vacations. The group is responsible for marketing, marketing, creative, social media, and multimedia content for the company’s network of resorts and corporate functions.
The American Advertising Awards, home of the ADDY® Award, is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year in competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. For the complete list of 2024 Orlando winners, visit here.
About American Advertising Federation
The American Advertising Federation - Orlando is a division of the American Advertising Federation (AAF) and is the Unified Voice for Advertising. Our membership is diverse and collectively represents every element required to in advertising products or services to the public. We welcome anyone involved with advertising as members — agencies, print and broadcast media, production houses, creative, sales, talent — it’s the combination of talents that make the AAF a complete organization.
About Holiday Inn Club Vacations Incorporated
Encompassing resorts across the United States and the Mexican Caribbean, Holiday Inn Club Vacations Incorporated is a resort, real estate, and travel company with a mission to be the most loved brand in family travel by delivering easy-to-plan, memorable vacation experiences that strengthen families.
Based in Orlando, Fla., the company has been a leader in the vacation ownership industry since 1982, when Holiday Inn® founder Kemmons Wilson debuted the company’s flagship property, Holiday Inn Club Vacations® at Orange Lake Resort, next to Orlando’s Walt Disney World® Resort.
Today, the Holiday Inn Club Vacations resort portfolio spans across the United States, and into the Mexican Caribbean, with the company’s international expansion in May 2023. Throughout its history, the company has maintained the core family values true to its founding Wilson family, while aggressively pursuing growth, transforming its member engagement model and building an industry-leading team passionate about the guest experience.